„The Volleyball Show” to be continued

IBB Polonia London is continuing to promote volleyball in Great Britain and is striving to reach as big an audience as possible. Familiarisation with the sport is being built on, amongst others, the production of the TV series on BT Sport which is planned on being televised until the end of 2022.

The monthly documentary about volleyball is being shown on BT Sport, a channel that also broadcasts Premier League football. So far, five episodes have been shown. The next eight shows are being filmed, edited and broadcast on around the third day of each month. The Volleyball Show, as the series is called has been financed by IBB Builders Merchants as well as other partners of The Club discusses life within The Club, the real challenges faced and the targets for the future. The Club never forgets its Polish roots and the importance of Poland in the development and leadership of the sport at the highest level. Knowing this, the owners of The Club decided to take part in a competition organised by the Minister of Foreign Affairs in Poland. Consequently, a decision was made to fund the series, under the title „Polish sport diplomacy via volleyball on British television”.

„I am delighted that we continue partnership with BT Sport, one of the biggest sports broadcasters in the UK. The Volleyball Show reveals the secrets and proceedings that teams go through on a daily basis and its history. The Club was established by Polish immigrants; it is these traditions that we are still nurturing and maintaining. It’s an important aspect for us that also reinforces our cooperation with Polish businesses – especially our strategic sponsor, IBB Builders Merchants, the Embassy, sports clubs and also displaying historical artwork on our match shirts. Now we have the chance to engage with Polish sport diplomacy and can show that Poles know volleyball the best. I believe that the project increases the interest in our sport.” said Bartek Łuszcz, IBB Polonia London CEO.

Pic. Phil Gibbi

“Public task financed by the Ministry of Foreign Affairs of the Republic of Poland within the grant competition “Public Diplomacy 2022”
“The opinions expressed in this publication are those of the authors and do not reflect the views of the official positions of the Ministry of Foreign Affairs of the Republic of Poland.”